It's a browser extension that recommends "better" alternative products and services via in-page popups, based on community-curated lists. Available for all Chromium and Firefox-based browsers.
We live in times where the distributions costs are hampering the adoption of higher-quality (which could mean security, privacy, ethics, local etc) products. I am hoping that this extension can eventually be managed by orgs like IFF, EFF or FSF.
@nilesh This looks really interesting. What would be helpful is a way to report/provide alternatives when nothing is suggested yet. For instance when I got to photoshop.com I'd like to report that GIMP is an alternative tool for image editing.